JAGUAR

The premier luxury Jaguar brand was introducing the launch of the new XJ and needed an arresting seires of brochures that would be distributed to its current Jaguar owners both as promotion and thanks for being a loyal owner.

XJ

To create a timed custom series of mailings that would introduce the launch of the all new aluminum XJ to Jaguar owners nationwide.

A series of brochures that built anticipation for the new XJ. Beginning with simple letter 12 mos. out then advancing to progressively more elaborate mailings culminating in hardbound book with dimenisional Jaguar logo cover.

CROWN ROYAL

The Crown Royal Special Reserve variant of the Crown Royal lineup was in need of reintroduction to its core audience.

SPECIAL RESERVE

To remind consumers of the premium nature of the Crown Royal Special Reserve and to differentiate it from the base brand. A secondary aim of depleting reserves to make room for upcoming variants.

We created a brochure that illustrated the care and craft that goes into creating the Special Reserve Blend. Photographing the people and the process at the Canadian distillery outlining the story beginning from a single drop of water to the delicate blend of the final product.

JAGUAR

Jaguar was looking to overhaul the brand image across all lines to build excitement for its upcoming models and to appeal to a younger demographic.

CAMPAIGN

To create a fresh print campaign that could promote all the model types and allow enough flexibility to expand upon the key brand benefits that Jaguar has to offer: Performance, style and heritage, beyond its nearest german and japanese competition.

A series of double paged spreads were created to illustrate the many different faces of desire. The bold clean lines of the vehicle juxtaposed with the grainy images of a survellience camera.

CROWN ROYAL

Crown Royal introduced a new whisky that is aged in Oak Cognac Casks giving it an extra smooth finish. This variant would further expand on Crown Royal lineup.

CASK NO.16

Get current Crown Royal devotees to try the newest premium whisky without discounting the product. Position product within the Crown Royal family of whiskies without degrading the lower priced variants.

We designed a premium mailing that embodied the cues of the packaging along with an offer to receive a limited edition pedestal to display your own bottle if you told us what you thought about the cognac cask finish. The response was overwhelming and the pedestals were depleted in 6 days.

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