JOHNNIE WALKER

The standard drinks menu from
the recipe book to the online environment is an expected offering. There are sites that allow the most comprehensive search and filtering options, so we proposed something with more aspirational intentions.

UNLIMITED POSSIBILITIES

The growth potential in the scotch category lies in showing the consumers the myriad of ways you can enjoy Johnnie Walker. In the recipe, the occassion and setting. Create an engaging user experience that will demonstrate the variety of ways to enjoy Scotch beyond the traditional few.

A journey of sight and sound was created to embellish an otherwise simple recipe site. The user is asked to choose their own adventure by selecting one of the blends. This takes them into different settings where they can see appropriate cocktail options, control the tone and music in the room, bringing Johnnie Walker into a world of unlimited possibilities.

WUNDERMAN

The company holiday card is always a highly scrutinized piece of communication. Something non-denominational, something memorable, and definitely not controversial.

HOLIDAY CARD

Shaw Wunderman wanted a strictly online holiday greeting that was fun but had a clear indication that money was being put to good use other than producing a printed card or gift to its clients.

The idea of Creating Harmony became the central theme in the creation of a playable organ and the overlay of a donation made to Music Rising which provides instruments to children that are less fortunate than others.

JOHNNIE WALKER

Johnnie Walker has had a long standing sponsorship with Formula One. They needed to leverage the work of partners from a variety of world markets as well as add their own North American spin to it.

FORMULA 1

To customize the existing Formula One websites from around the world and add a sweepstakes component for the North American audience.

We were able to create a more interactive map experience that allowed you to telescope in and out from country to country and race to race, as well as focus on the responsible drinking message.

GUINNESS

Every year Guinness spends more of its marketing budget around St. Patrick's Day than any other time of the year. More than any other time consumers engage with brand.

ST. PATRICK'S DAY

Make Guinness the only choice for the days leading up to St. Patrick's Day and beyond. Design a highly engaging site with continual refreshening of content.

We created a highly engaging
5 week online experience leading up to St. Patrick's Day with new content weekly. The user was allowed to get behind 'the gates' of Guinness HQ and experience the brand from an insiders perspective.

JOHNNIE WALKER

Getting over preconceived notions of how to properly enjoy scotch is an ongoing education. Johnnie Walker's biggest opportunity for growth lies in the creation of more opportunites for enjoying a cocktail other than the token nightcap.

THE NEW CLASSICS

Learnings had shown that guys preferred a prescriptive set of options when it came to mixed Scotch cocktails. We were asked to create a modern representation of some the best Johnnie Walker cocktails along with situational elements that could further illustrate the appropriateness of certain drinks.

Guys generally have a limited roster of favorite drinks. We wanted to reacquaint them with a few options that might be considered traditional but are still great tasting. We branded them the New Classics. The site presented occassions and the perfect cocktail compliment.

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