01_BRANDING

JOHNNIE WALKER

Johnnie Walker is known as a premium scotch whisky around the world. What people don't know are the different marques and ways to enjoy them. The Johnnie Walker Private Tasting allows consumers to take part in mentoring their friends about scotch whisky in their own home.

PRIVATE TASTING

Get consumers involved with the brand beyond their standard choice whisky. Allow them to teach and involve their friends on the finer details of what makes a Blue Label different from a Black Label. How to articulate the differences and really savor the Scotch.

We designed and manufactured a Luxury Tasting Kit for purchase with glassware, tasting guide and leather bound case. In addition we provided an online tasting demonstration from one of the Johnnie Walker Scotch Ambassadors. Providing the consumer with the necessary tools to host a tasting of their own.

DANNERHILL

Danner Communications was undergoing a changing of the guard. Signing on a partner, effectively making it Danner & Hill. A full service marketing agency that specialized in client service needed a brand identity that embodied that ideal.

IDENTITY

Re-brand Danner Communications to Dannerhill focusing on the key offering of excellent client service. Modernity and sophistication should be implied because of the desire to attract bigger corporate luxury brands and large pharmaceutical companies.

The tagline "The Best Part of the Agency" became the impetus for the design. We created a highly recognizable symbol that supported this idea. The interplay of colors allowed for variety from card to card, letterhead and promo options.

XEROX

Xerox has had a longstanding sponsorship of the Olympics. We were asked to brand the Winter Olympics with something unique and ownable. The restrictions that the Olympic Commitee imposes on its sponsors in regards to the 'rings' are extremely regulated. The challenge was to overcome the obstacles and legal hurdles while still creating something indelible.

WINTER OLYMPICS

01_OVERVIEW

Promote the the little known Xerox olympic sponsorship with outdoor advertising, collateral, on-premise, and instore promotional materials. Must be highly recognizable as an olympic property while not using the olympic rings in any way connected to the Xerox branding.

02_BRIEF

The primary logo treatment was used to create a 7 story mosaic of the employess of Xerox that was prominently hung on the side of
the Hilton Hotel near the Olympic village. Xerox held a press conference during the unveiling to anncounce their renewed comittment to the olympic sponsorship.

03_SOLUTION

PEARL NG

Pearl Ng is a luxury footwear and handbag company founded in New York and Hong Kong. We were asked to create a brand identity system that worked with both categories as well as implied the eclectic design stylings of the products.

IDENTITY

01_OVERVIEW

To create an identity system for
a signature brand that would be positioned primarily in New York and Asia. Many of the products have vibrant patterns and extravagant functionality. Like the high heeled shoe carrier.

02_BRIEF

Translating the designers signature into simplified forms we used the distorted picture of the workshop giving a glimpse into what the brand represents: vibrancy and luxury.

03_SOLUTION

HARVEY MASON MEDIA

Los Angeles Production - Harvey Mason Media approached us to create an overarching logo for its film, music, production enterprises.

IDENTITY

01_OVERVIEW

Create a logo that feels universal
and corporate. A logo that could be used across all mediums and be flexible enough for additions in years to come. It would also need to become an animated title sequence for films and a varietly of animations. Overall making certain it stands up with the big Hollywood players.

02_BRIEF

Starting with the ligatures of a bold type face we were able to form a seamless blending of the initials of the brand creating a 3-D block. This lent itself to more involved development of animations for the title card.

03_SOLUTION

POND/TORO PRESS

Pond Press was interested in creating an identity which could evolve with the addition of sub branded companies

IDENTITY CONCEPTS

01_OVERVIEW

Create a highly reconizable symbol for a publisher of art books with the intent of growing companies into other divisions.

02_BRIEF

The creation of a design language that integrated the idea of pages. New companies such as Toro Publishing would take on the attributes of 'pages' while still evoking the essence of its literal definition.

03_SOLUTION